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At 5, my parents discovered that a literal leash was the only way to keep my adventurous spirit in check. By 10, I was pleading with my parents for my first camera, a Nikon Coolpix S210. Fast forward to the COVID-19 lockdown, when my bedroom became a living collage that covered every square inch of space. Over time, my curiosity and creativity have merged to shape my career aspirations.

When I first started college, these were the two driving factors behind my choice of major. It wasn't until I worked on projects like Tide's campaign to inspire carbon-emission-reducing habits or Indeed's rebrand to counter the negative impacts of social media that I fully grasped the power of work within this industry. It's not just about creating art; it's about shaping perspectives and driving change. I cannot overstate enough the excitement it brings me to work on projects that I feel will leave a lasting impact.

For me, advertising is more than just a Photoshop project or strategy research. It's where curious thinking, creativity, and real-world impact intersect. My goal is simple: to create work that resonates and challenges people's perspectives. Because at its core, great advertising doesn't just sell—it shapes how we see the world.