AD TEAM REBRAND

ROLE: ART DIRECTION + DESIGN TEAM LEAD
CLIENT: AD TEAM
THE ASK:
Tasked with revamping the team's social media to reinvigorate interest in the organization and increase application numbers in the spring.
THE INSIGHT:
Ad Team isn’t the only advertising group on campus, but compared to others, our social media presence was virtually non-existent. To attract more applicants, we revamped the brand with vibrant colors, playful iconography, behind-the-scenes footage, and an overall more dynamic and welcoming vibe. We wanted to highlight that we’re a team of driven creatives producing real work for real paying clients, and that people should be excited to join us!