INDEED HELPS PEOPLE GET JOBS—FASTER

ROLE: ART DIRECTOR + DESIGNER
CLIENT: INDEED
THE ASK:
Develop a campaign that positions Indeed as the top choice for job seekers aged 18-24.
THE INSIGHT:
Research indicates that Imposter Syndrome is a significant stressor for Gen Z. They need a platform that simplifies the process, letting them click 'apply' without over-curating a professional image. Indeed meets this need with a streamlined job-search experience.
THE OPPORTUNITY:
Gen Z doesn't need a profile that takes months to curate or a social channel demanding constant upkeep to land a job on Indeed. Our campaign resonates with the audience by showcasing a platform that cuts through the fluff and delivers on the promise: 'Indeed helps people get jobs—faster.'

Our first of placements targets the younger end of our audience, college students. Digital billboards display a variety of nearby job opportunities, and with QR code technology, students can apply for any position on the spot.

Continuing to target college students, these next ads feature familiar staples like microwave popcorn, instant ramen, and even ChatGPT, affiliates of speed and convenience. By comparing Indeed's job search process to these quick-fix foods and search engines, we reinforce the brand's association with efficiency and ease.

Our second set of placements will be set in populated cities and target the upper range of the age group. Showcasing a variety of jobs, from corporate roles to freelance work, ensures every job seeker feels represented. The ads aim to inspire first-time job seekers, those ready to quit their current jobs, and even individuals seeking a side hustle for extra cash.

Following the campaign’s tone, the streaming spots are playful and humorous while still emphasizing the speed and ease of the job search.

PITCH DECK:
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MORE LINKED INFORMATION:
Plansbook and Presentation Pitch Deck
ART DIRECTION + DESIGN TEAM:
Art Direction + Design Director: Katey Williams
Art Direction + Design Team: Sophia Fuselier, Zoe Gale, Ama Allen, Katerina Triantafillou, Josh Maruyama, Ally Woodring
OTHER MEMBERS:
Bella Noe, Zach Whitley, Katey Williams, Michael Walsh, Francesca Meninger, Veronica Thede, Niklas Kedefors, Maya Merrill, Claudia Lee, Jack Goodman, Sammy Harris, Chloe Splinter, Nicole Astrin, Noah Brown, Connor Grams, Haley Koski, Keely McMahon, Dean Griffin, Stephanie Bucuroaia, Coltin Hill, Aaron Moskovitz, Sophia Ramazotti, Bella Lachman, Joy Collins, Emma Ramage, Hannah Ruebens, Francesca Milhizer, Sasha Poll, Hannah Crump