JACK DANIEL'S ONGOING BRAND WORK
ROLE: ART DIRECTOR
CLIENT: JACK DANIEL'S
Drive Jack Daniel’s iconicity across every touchpoint.
Every piece had to feel Jack, an unspoken standard. Unapologetic confidence, timeless, and iconic. Bold enough to lead, restrained enough to never try too hard.
For Jack Daniel’s on-premise cocktail launch, I led sell sheet design from early exploration through final execution. I also worked with the team to develop launch key visuals and social content, crafting an on-premise toolkit for future use.
OOH visuals for Jack Daniel’s McLaren Formula 1 partnership, celebrating the team’s Constructors’ Cup win.
Developed a modular design system for Jack Daniel's sports bar partnerships, enabling bars to seamlessly integrate their team's branding across out-of-home and on-premise executions.
Developed multiple creative territories for Winter Jack, exploring seasonal aesthetics, while preserving Jack Daniel's distinctive brand identity.
Developed social and e-commerce creative for Jack Daniel's holiday campaign, balancing brand storytelling with retail-focused messaging.
Agency: BBDO Chicago
Art Directors: Caitlin Madlinger, Justin Lindberg, Sophia Fuselier, Jeff Roy, Natalie Bazydlo
Copywriters: Peter McCormick, Leslie Watkins, Tom Oubre, Kelly Combs
