Drive Jack Daniel’s iconicity across every touchpoint.
THE THINKING:
Every piece had to feel Jack, an unspoken standard. Unapologetic confidence, timeless, and iconic. Bold enough to lead, restrained enough to never try too hard.
For Jack Daniel’s on-premise cocktail launch, I led sell sheet design from early exploration through final execution. I also worked with the team to develop launch key visuals and social content, crafting an on-premise toolkit for future use.
OOH visuals for Jack Daniel’s McLaren Formula 1 partnership, celebrating the team’s Constructors’ Cup win.
Seasonal holiday visuals for Jack Daniel’s.
CREDS:
Agency: BBDO Chicago Art Directors: Caitlin Madlinger, Justin Lindberg, Sophia Fuselier, Natalie Bazydlo Copywriters: Peter McCormick, Leslie Watkins, Kelly Combs
