ROLE: ART DIRECTOR CLIENT: THE GENERAL CAR INSURANCE
THE ASK:
Create social content for The General Insurance that could break through crowded feeds and make an often-overlooked insurance brand feel culturally relevant.
THE THINKING:
From lo-fi interviews to ASMR content and trend-driven comedy, each idea was designed to increase memorability while evolving the brand’s social presence beyond traditional insurance advertising.
We then created a zodiac-inspired social series for The General Insurance that paired astrological personality traits with relatable insurance behaviors and brand benefits.
CREDS:
Agency: BBDO Chicago Creative Directors: Cassidy Buzzin and Jon Leachman Art Directors: Sophia Fuselier and Anthony D'Alessandro Copywriters: Leslie Watkins
